Rosarito Beach saw an improved memorial weekend tourism this year 2008 compared to previous years. In response, the town government center issued this communique:
This seaside city 20 miles south of San Diego had a better than expected turnout this Memorial Day weekend despite cooler weather, a tourism official said.
“Hotel occupancy was down slightly more than 20 percent from last year,” said Rosarito Convention & Visitors Bureau President Laura Wong. ‘That’s an improvement from Spring Break and is better than we expected with the less than perfect weather.”
“It is a hopeful sign for the summer,” she added.
Wong said the better-than expected turnout likely indicates that visitors are overcoming security concerns raised by media reports connected to the government’s crackdown on drug cartels.
“I believe people are realizing a few highly publicized incidents do not impact visitor safety,” she said. “With actions taken recently, Baja is safer than ever for its millions of visitors.”
As was the case with Spring Break and the Rosarito-Ensenada Bike Ride in April, no major crimes against visitors were reported. “It was basically another incident-free weekend,” Wong said.
Steps taken by new Rosarito Mayor Hugo Torres to increase visitor security and comfort also have helped tourism rebound, Wong said. Those include establishing a Tourist Police Force and an ombudsman’s office to assist visitors.
The Convention & Visitors Bureau also had two information booths during the weekend, one on downtown Boulevard Benito Juarez and one in the Puerto Nuevo Lobster Village.
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